Little Master Plan for children launched

Aviva Life Insurance, on Tuesday, announced the signing up of cricketing legend Sachin Tendulkar as its brand ambassador.... Aviva believes it shares values like “commitment, honesty forward thinking, security and trust, typically associated with Sachin.”Company officials refused to disclose how much Sachin would be paid. For a brief while, Aviva had Amitabh Bachchan to pitch for its products. This was in 2005 when Aviva was associated with the movie Virudh to plug the line: “kal par control.”Aviva officials said that the company has been associated with cricket by taking up space on score boards and at other vantage points in the field as well as in the media. Coinciding with the Sachin announcement, Aviva has launched a new child plan called the Aviva Little Master. This plan is a unit-linked plan designed for parents to secure their child's future. The plan claims to provide the dual advantage of protection and savings. Aviva India Managing Director Bert Paterson said: “I am delighed to welcome the legendary Sachin Tendulkar to the Aviva family; Sachin is the most popular icon in India for all age-groups and his popularity transcends the boundaries of religion, caste and region.”In a recorded video presentation, Sachin said: “I am pleased to be representing a company like Aviva...I completely identify with Aviva’s values of teamwork, integrity and passion for winning.”